SBU’s Holiday Ornament Drive Raises Funds, Teaches Marketing

HNP Communications Around the Province

ALLEGANY, N.Y. — To support BonaResponds, St. Bonaventure University’s on-campus service organization, a marketing class is selling Christmas ornaments. Once purchased, the ornaments, which cost  $5 each, are being hung on a Christmas tree on or near campus for display through Dec. 8.

The ornaments bear a gift tag of the sponsor’s name to showcase community support. The ornaments will then be delivered back to the buyer before Christmas.

Students in Dr. Michael Russell’s Event and Sponsorship Marketing class organized the ornament fundraiser, one of four community-oriented events that have exposed students to real-world event marketing opportunities.

“This is an excellent opportunity to show your support for BonaResponds, which works diligently to provide for those in need, including the victims of Hurricane Katrina and the devastating October winter storm in Buffalo,” said event coordinator Marissa Sciarrino, one of four five-year MBA students taking the marketing class for graduate credit and acting as group leaders.

This fall, three other student groups in the class organized a youth hockey camp, a wine-and-food pairing event for graduate students at The Regina A. Quick Center for the Arts, and a UNICEF drive that saw orange Halloween donation boxes spread across the area.