SBU Advertising Students Present Campaign In NYC

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ALLEGANY, N.Y. – The St. Bonaventure University chapter of the American Advertising Federation will be heading to New York City May 5-6 to present its national advertising plan for the 2006 client, Postal Vault.

Basil Valente, SBU’s AAF adviser, will join more than 40 St. Bonaventure students to present the original campaign at the World Series of College Advertising.

Members of the Advertising Federation were challenged with developing a combination of traditional and nontraditional forms of advertising to establish Postal Vault as the brand of choice when choosing to replace or install a mailbox.

“One of the most intriguing pieces of the campaign is the fast-paced and highly energized broadcast initiative, rivaling any professional accomplishment in the broadcasting arena,” Basil said. “The strategic talents of our student-run marketing communications agency at SBU, The Stalwart Group, remain at an all-time high. More than 40 of our students have produced a highly-targeted and effective communications plan for a challenging client.”