NEW YORK — The fraternity and community valued by Franciscans is highlighted in an ad for Holy Name Province (HNP) on BustedHalo.com, the popular online magazine for spiritual seekers in their 20s and 30s.
Since February, HNP’s Vocation Ministry has been running an ad titled, The Lord Gave Me Brothers, on the home page of www.BustedHalo.com. By clicking on the banner on the left side of the home page, visitors are linked to the Province’s vocation page. There, men interested in religious life can obtain information about the Province.
New HNP banner ads showing more photos of familiar friars have recently been added to the Web site.
BustedHalo was chosen as a way to reach potential candidates because it is a highly popular site for young people, according to Vocation Director Brian Smail, OFM. “One of our goals is to be more visible on the Internet, and advertising on Busted Halo looked like a good place to expand our presence. The fact that it targets young people in their 20s and 30s makes it a great audience for us for vocation possibilities.”
BustedHalo is the first spiritual Web site featuring a Holy Name Province vocation ad. The vocation office is also advertising on FaceBook and Google, Brian said.
A radio program called the Busted Halo show with Father Dave Dwyer can be heard weeknights on Sirius Satellite Radio. The Catholic Channel show says it “invites young Catholics to make the connection between faith and everyday life.”
This summer, potential candidates will also be able to see an ad about Holy Name Province on the Web site of the Vision vocation guide.